The April 6th, 2020, release of the Dior x Air Jordan 1 High marked a watershed moment in sneaker and luxury fashion history. The collaboration between two iconic brands, representing streetwear culture and high fashion respectively, resulted in a shoe that transcended mere footwear; it became a coveted collector's item, a symbol of status, and a testament to the power of synergistic branding. Understanding the "Jordan Dior original preço" (original price) requires exploring the factors that contributed to its stratospheric value and its ongoing impact on the secondary market.
The initial retail price of the Dior x Air Jordan 1 High was far from inexpensive, already placing it firmly in the luxury goods category. However, the actual price varied slightly depending on the retailer and location. While a precise, universally agreed-upon "original preço" is difficult to pinpoint due to regional pricing differences, it generally fell within a range that significantly exceeded the price of a standard Air Jordan 1. This high initial cost set the stage for the shoe's subsequent trajectory in the resale market.
Dissecting the Dior Jordan 1 High Price:
Several factors contributed to the high initial price of the Dior Jordan 1 High, and these same factors continue to influence its current resale value.
* Brand Collaboration: The collaboration itself was a significant factor. Dior, a house synonymous with luxury, elegance, and high-end craftsmanship, partnering with Jordan Brand, a powerhouse in streetwear and athletic footwear, represented a unique and highly anticipated event. The merging of these distinct brand identities created a level of exclusivity and desirability that justified the premium price tag.
* Limited Release: The Dior x Air Jordan 1 High was not a mass-produced item. Its limited release further fueled the demand. The scarcity of the shoe, coupled with its high desirability, created a perfect storm for price inflation in the resale market. Collectors and enthusiasts understood that obtaining a pair would be challenging, enhancing the perceived value.
* High-Quality Materials and Craftsmanship: Unlike many mass-produced sneakers, the Dior x Air Jordan 1 High boasted premium materials and superior craftsmanship. The use of high-quality leather, meticulous stitching, and attention to detail are hallmarks of Dior's commitment to luxury, differentiating it from standard Air Jordans. This elevated quality justified a higher price point.
* Design and Aesthetics: The shoe's design itself was a masterpiece of collaborative design. It successfully blended Dior's sophisticated aesthetic with Jordan's iconic silhouette. The subtle Dior branding, the unique colorways (typically featuring muted tones and Dior's signature oblique pattern), and the overall refined look appealed to both sneakerheads and fashion enthusiasts, broadening the appeal and driving up demand.
* Marketing and Hype: Dior and Jordan Brand executed a masterful marketing campaign. The anticipation leading up to the release, the carefully orchestrated reveals, and the strategic partnerships all contributed to building hype around the shoe. This controlled release of information and the carefully cultivated exclusivity heightened the desirability and, consequently, the perceived value.
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